Personal Care & Beauty Brand

Beauty & Personal Care

 Personal Care & Beauty Brand

“Clean” to “Natural”

Makeup and hygiene products are personal. Consumers must match skin tone, complexion, and skin type, which can be tricky while shopping on digital channels — if there aren't enough images and information.

Enhanced content, also known as rich media, A+ content, and below-the-fold content, helps create an immersive, colorful, and informative product experience.
Using image galleries, videos, comparison charts, and other enhanced content features, brands can best outline their product's unique features and expose brand positioning, building trust with shoppers.

Feature Step-by-Step Instructions
Consumers' ability to see how to use products and apply them to the skin is essential when they can't feel the texture for themselves and try it out. Like L'Oréal Paris does with its "Rosy Tone Anti-Aging Eye Brightener" product, step-by-step, how-to image galleries are a simple but immensely valuable PDP feature.
    Better: Image galleries of product shots
    Best: Image galleries that instruct and guide consumers on how to use the product